(TAP) - GEN VIET FASHION JOINT STOCK COMPANY (GENVIET JEANS) is not just a leading jeans brand in Vietnam but also a trailblazer in preserving and promoting the nation’s traditional cultural values. Under the leadership of CEO Trinh Thanh Hai, GENVIET JEANS has masterfully infused the essence of Vietnamese culture into every product, contributing to the preservation and celebration of these invaluable cultural assets, ensuring they endure through time.
With over 15 years of growth and development, GEN VIET FASHION JOINT STOCK COMPANY has made a significant mark on Vietnam’s fashion industry, with jeans as its flagship product. With a nationwide retail network, GENVIET JEANS has become a household name for millions of Vietnamese customers.
GEN VIET Fashion Joint Stock Company
Currently, GENVIET operates prominent brands such as GENVIET JEANS, GENVIET KIDS, and GEN+. From a small garment workshop, under the astute and decisive leadership of CEO Trinh Thanh Hai, GENVIET has risen to become one of the leading companies in the apparel industry. In December 2016, the company achieved WRAP (Worldwide Responsible Accredited Production) certification, affirming its commitment to adhering to principles of social responsibility in production.
GENVIET is committed to complying with the principles of social responsibility in production
GENVIET JEANS places the satisfaction of Vietnamese consumers as its top priority. The company's products are highly regarded for their deep understanding of the Vietnamese physique, along with elegant, youthful designs suitable for various environments and occasions. The slogan "Jeans of the Vietnamese" is not just a brand statement but also a source of pride for products created by the hands and minds of the Vietnamese people. GENVIET JEANS also commits to using materials that meet safety standards, holding OEKO-TEX certification and being a "COTTON LEAD MEMBER with Cotton USA," ensuring high-quality material sourcing.
Notably, GENVIET JEANS offers reasonably priced products that cater to almost all income segments, enhancing the consumer value for Vietnamese people. “Currently, 70% of GENVIET's export volume is destined for markets in the United States, Japan, South Korea, and Europe, with the remaining 30% serving the domestic market. This means that Vietnamese people are enjoying internationally standardized apparel at domestic prices” - shared Ms. Trinh Thanh Hai.
CEO Trinh Thanh Hai
GENVIET JEANS' success stems not only from a well-planned development strategy but also from the responsible spirit of a manufacturing enterprise. Over the past 15 years, GENVIET has remained steadfast in its goal of embedding Vietnamese culture and spirit into every product, contributing to the enhancement of both cultural and economic national values.
GENVIET understands that culture is the core of a nation, the hidden strength within each person’s soul. For this reason, every GENVIET product is not only fashionable but also carries profound messages about Vietnamese culture. The blend of traditional cultural elements with modern fashion styles has created unique products that bear a distinct Vietnamese identity. Each design detail in GENVIET products is meticulously crafted, reflecting an understanding of the Vietnamese body shape and a deep respect for national culture. Through this approach, Ms. Trinh Thanh Hai has made fashion a bridge to convey and preserve traditional cultural values, ensuring they are not forgotten in modern life. This is not only a creative expression in aesthetics but also GENVIET's way of infusing Vietnamese spirit into fashion. Consumers are not merely using a product; they are wearing a piece of culture, feeling the traditional values and their roots. Collections like "Heritage Path" and "Kim Hoang" clearly demonstrate Ms. Trinh Thanh Hai’s strong commitment to preserving, maintaining, and developing Vietnam's traditional cultural features on modern denim fabric.
Kim Hoang Collection
Heritage Path Collection
Additionally, GENVIET has become a strategic partner with VIET HONG Textile Joint Venture Co., LTD (Viet Hong), a company specializing in denim production. This partnership not only underscores GENVIET's commitment to using Vietnamese-made materials to create high-quality products but also reflects its strategic direction in elevating Vietnamese apparel products in the global market. Through this collaboration, GENVIET and Viet Hong have established a cyclical link from fabric to garment, contributing to enhancing the value of Vietnamese brands on the global fashion map.
CEO GENVIET - Trinh Thanh Hai with Ms. Hang Phoi Quyen - Deputy General Director and staffs of Viet Hong participated in SOURCING at MAGIC 2024
In the future, GENVIET will continue to uphold its goal of integrating Vietnamese culture into fashion while expanding its influence internationally with collections that highlight the distinct features of Vietnam's 54 ethnic groups. "Fashion is essentially culture, and Vietnam is a country with a long-standing culture. I want to inherit and continue the historical and cultural values from previous generations and hope that future generations will continue to develop so that culture remains eternal over time" - emphasized Ms. Trinh Thanh Hai.
Kayl Ho
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