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Hello America 2026: Connecting Vietnamese Brands Amid Social Media Controversies

Ngày đăng: 1/10/2026

(TAP) - From an event aimed at connecting Vietnamese trade and culture in the United States, Hello America Expo & Concert 2026 is instead facing a media challenge. Controversies surrounding Mr. Thanh Kim Loi - the organizer of the program, is attracting attention on social networks, creating conflicting perspectives before the official event takes place.

A space for connecting Vietnamese brands in the U.S. market.

The Hello America Expo & Concert 2026 (Hello America 2026) event series will be co-hosted by KimLoi Global and KimLoi Casino Group at Caesars Palace in Las Vegas, Nevada, USA, from October 30 to 31, 2026. This hybrid event combines an exhibition and trade promotion with music and cultural exchanges tailored for the Vietnamese community in the United States. Hello America 2026 focuses on helping Vietnamese products and brands enter the U.S. market while creating a dedicated space for businesses to network and connect with potential partners.

Hello America 2026: Between Expectations for Connecting Vietnamese Brands and Social Media Controversies

 Hello America Expo 2026 is scheduled to take place at the Augustus Ballroom, Augustus Convention Center, Caesars Palace. Source: Organizing Committee

Opening the series of activities, on October 30, Hello America Expo 2026 takes place with the contents of exhibition, trade promotion, and business exchange. The list of participating industries includes beauty, healthcare, home furnishings, handicrafts, and various other sectors. The event is expected to gather over 120 businesses and entrepreneurs. In addition to exploring the exhibition booths, attendees will have the opportunity to gain market insights and network directly with business representatives.

Following the business networking sessions, the focus of Hello America 2026 will shift on October 31 to live music performances and cultural arts exchanges at The Colosseum at Caesars Palace. According to the announced schedule, the concert will feature a star-studded lineup of renowned artists, including Nhu Quynh, Thu Phuong, Ngoc Ha, Vy Oanh, Truong Vu, Ung Hoang Phuc, Cao Thai Son, Duc Phuc, and Erik, …  Pairing commercial trade with cultural and artistic exchange is precisely the unique highlight that defines the Hello America 2026 experience.

Hello America 2026: Between Expectations for Connecting Vietnamese Brands and Social Media Controversies

The music festival, featuring cultural and artistic exchanges, will take place from 6:00 p.m. to 11:00 p.m. Source: Organizing Committee

Controversies surround the event as insiders speak out…

The mastermind behind the organization of Hello America 2026 is Mr. Thanh Kim Loi (also known as Calvin Thanh Nguyen), CEO of KimLoi Global. He brings many years of experience in the music, entertainment, and event planning industries in the United States. Throughout his career, he has been involved in producing numerous music shows, beauty pageants, and projects dedicated to the Vietnamese community.

However, just as Hello America 2026 was being unveiled, a wave of unexpected Facebook posts about Mr. Thanh Kim Loi began making the rounds. The information quickly caught fire online, spreading rapidly and fueling intense buzz ahead of the event.

Hello America 2026: Between Expectations for Connecting Vietnamese Brands and Social Media Controversies

Thanh Kim Loi - Event Organizer of Hello America 2026. Source: KimLoi Macro/Facebook

Speaking to TAP News, Mr. Thanh Kim Loi stated that the content stemmed from personal disputes between program participants and another business. However, it significantly impacted the organizing unit and him personally during the preparation for Hello America 2026. Furthermore, the incident affected several attendees and investors planning to visit the United States.

“I have nothing to do with the dispute, yet it has affected my work, and what saddens me most is the impact it has had on my personal reputation”, he said. From his perspective, Mr. Thanh expressed that a personal dispute should not bring negative consequences for innocent bystanders, nor should it impact the program, businesses, investors, and attendees who are completely uninvolved parties.

In light of the controversy, the Organizing Committee of Hello America 2026 remains committed to its original direction: combining trade promotion with cultural exchange to expand opportunities for Vietnamese brands to gradually access and establish a presence in the U.S. market.

Kim Nguyen

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